Pamela Rutledge, Marketing and Advertising

Hi, I'm Dr. Pamela Rutledge. I help build positive and compelling media stories using psychological science.

Pamela Rutledge's Bio:

Dr. Pamela Rutledge is an expert in media psychology--applying psychological science to understand how and why people angage with media. Her research looks at how needs and goals motivate media behaviors and impact. Rutledge writes and speaks on persuasive storytelling and design, audience engagement, fan cutlures, and positive media. Clients include Warner Bros., 20th Century Fox Films, OWN, Saatchi & Saatchi, Vodafone, Children’s Hospital Boston, KCET, and New Leaders Council. Dr. Rutledge is Director of the Media Psychology Research Center and is professor emeriti at Fielding Graduate University. Dr. Rutledge has published both academic and popular work and speaks internationally.. A blogger for PsychologyToday.com, she is also a frequent expert source for the media on healthy social media use, technology and popular culture, including NY Times, The UK Guardian, BBC4, HuffPost Live, PC World, Seventeen Magazine, San Francisco Chronicle, Good Morning America, ABCnews and USAToday. She holds a PhD and an MBA.

Pamela Rutledge's Experience:

Consultant/Strategist at Rutledge LLC
2010 - Present
Using behavioral science, emotion and neuroscience for brands and organizations to understand and predict audience engagement
Faculty at Fielding Graduate University
November 2008 - Present
Courses: Audience Engagement, Persona Development, Branding and Transmedia Storytelling, Psychology of Website Design, Media Psychology Foundations
Director at Media Psychology Research Center
July 2007 - Present
Management, assessment, education, and project development that support the Media Psychology Research Center's goals of closing the gap between research and practice to create media technologies that facilitate positive individual and social goals.
Instructor at UC Irvine Extension Social Media Certificate Program
June 2009 - June 2017
Courses: Social Media and Audience Profiling, Transmedia Storytelling, and Persuasive Communications in a Transmedia World, Communicating through Presentations
Adjunct Faculty at Massachusetts School of Professional Psychology
June 2012 - June 2015
Faculty, Media Psychology and Leadership Psychology Courses: Becoming a 21st Century Leader, Narrative and Immersive Media, Advanced Topics
Therapist at Wilkins Center for Eating Disorders
1998 - 2000
Therapist for eating, mood, and lifestyle issues
Brown Design
January 1980 - March 1992
Owner - Designed and produced media communications and recruiting materials for educational and financial institutions

Pamela Rutledge's Education:

Fielding Graduate University
2005 – 2008
PhD
Claremont Graduate University - Peter F. Drucker and Masatoshi Ito Graduate School of Management
1986 – 1988
MBA
Concentration: Finance & Accounting
Pomona College
1971 – 1975
BA
Concentration: Art

Pamela Rutledge

Media psychologist | Marketing and Advertising

Hi, I'm Dr. Pamela Rutledge. I help build positive and compelling media stories using psychological science.

Pamela Rutledge's Bio:

Pamela Rutledge's Experience:

Consultant/Strategist at Rutledge LLC

Faculty at Fielding Graduate University

Director at Media Psychology Research Center

Instructor at UC Irvine Extension Social Media Certificate Program

Adjunct Faculty at Massachusetts School of Professional Psychology

Therapist at Wilkins Center for Eating Disorders

Brown Design

Pamela Rutledge's Education:

Fielding Graduate University

Claremont Graduate University - Peter F. Drucker and Masatoshi Ito Graduate School of Management

Pomona College